I want to talk to you about Facebook ads and how to target an audience. In Facebook ads you can target your audience in various different ways.
Today I specifically want to talk about targeting your audiences by age group. I will walk you through how I do this. Of course, there are many different ways of doing it. I get good results with how I do it.
I will give you a few tips on how I target the age group on my Facebook ads. How I then drill down the age group to get my best cost per click and click through rate.
The first thing I do when I set up an ad is to target ages 18-65+. You can do a lot of research and might be able to cut that down even faster. None the less, I like to do it my own way.
For starters, I’ll research what seems to be the general age pattern that goes for that specific niche. I will then spent anywhere from $5- $20 a day on this age group.
I will very seldom spend more than $20. Sometimes you will have to let the ad run longer than a day- even up to a couple days, or even three days. Then I pause the ad and go check the analytics (the insights) to see which age group brought me the most clicks. You find that inside the insights.
Go through them and check the emails if you send them to an opt-in form. So let’s say, according to the insights, that I find out I can knock off 10 years, (because 55 and older didn’t click on my ad.)
After that, I will create a completely new campaign. My image will be the same as in the previous ad, and so will my copy and my headline. Everything will be the same except for the age that I’m targeting. That is the only thing I will change.
So, here’s what I’ll do- I will create a new campaign, and let’s say the analytics shows that the majority of your clicks came from people ages 25-45… I will select the age group in this new campaign to be from 25-35.
Everything else will be the same. At the same time, I will create another campaign, but I will set it up for ages 35-45. These two ads will NOT be in the same campaign. I will not create a campaign and run the two ads at the same time. You will not get good enough targeting that way. You need to really drill it down.
Plus, if you put the two ads in the same campaign, Facebook is going to choose your winning ad and just ignore the second ad in your campaign. So you have to create a separate campaign.
Remember to keep your copy, your image, and your headline exactly the same, so that you know that those are not the reason your getting clicks or not getting clicks. The only thing your drilling down is age.
I will then let these ads run for a day or two. Usually you don’t need to go two days. Once you get to know your Facebook ads, you will know which days are better for you and you will be able to find out in one day. But you do want to run it for a full day.
When I have it drilled down (I try not to go over a 10 year age span per campaign because that will cost more money. If you need to go over a 10 year age group, it’s best to create another campaign.
Don’t mix to many age groups in there because it will cost you more in clicks.)
I will then go into the analytics and find out who (what age group) clicked more often.
I had campaigns running not that long ago, that I drilled down to 2 years- 22-24. That’s how far I drilled it down. Those were my winning clicks and I started with what I’m teaching you here. I was paying less than a cent per click.
That’s how deep you can go. That’s where you can save a lot of money. Your ads are really targeted, Facebook knows where to show them and who to show them to because if you select ages 25-35, they are not going to show them up to ages 45.
You have to select the ‘exact age’ button/option when you are creating your ad. If you don’t select the ‘exact age’ option, and you are not getting enough clicks, Facebook will add 5 years to the lower and higher ages you selected. You do not want that. You want them to show to the exact ages that your analytics/insights showed had the best click through rate.
So, this is a tip for Facebook ads that can dramatically decrease your cost per click – CPC, number of impressions, (well, you don’t want to many impressions. You want a certain number of impressions and a certain number of clicks so that your click through rate – CTR will be high).
This will dramatically increase your click through rate – and lower your cost per click – CPC. And that being so, increases your Return on Investment – ROI.
So that’s a tip that I use and I thought I would share it with you. I wish you good luck and I will see you in the next video if I record one. I’m sure I will. Talk to you later.
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